On the market today, I usually find that a business ‘ success is proportionate to its website visibility. Online search engines give us an on-demand directory of companies that guide us in any product or service we need. However it becomes increasingly difficult to distinguish new Web sites with many Web properties indexed by search engines.
SEO is an practice to increase the visibility of a site by unpaid (“organic”) methods for search engine users. In other words, SEO does not require advertising or paid investments on top of the results pages of the search engine (SERPs).