Why Meta Titles and Meta Descriptions Are Critically Important For SEO
You’d definitely come across stuff like Meta Titles and Meta Descriptions if you’ve ever wanted to customize your website for search engines.
Those two are a pillar of any approach for SEO. Until posting a piece of content and authorizing a website to go online, they must always be considered and updated.
But if you’ve never touched your website’s SEO side, well, this article should convince you that if you want your business to be successful, it’s an absolute must. Of course, there are many other marketing tools to be used for promotional purposes, but why not encourage Google to advertise for you?
What is SEO and why is it important?
SEO stands for improving the search engine.
It’s quite selfexplaining, but let’s break it down a little bit. Whenever someone is searching for something on Google or Bing or even Yandex, the algorithm of the website tries to find the exact information that this user is looking for. To do this, the algorithm looks for items like similar terms in the text, photos that might correspond with the query, and the Meta Titles and Meta Descriptions, of course.
What are meta titles and where can you find them?
Every post has Meta Titles as well as Meta Descriptions, as well as a similar link on a website. Even this post will have them once it’s written. But where are the Metas you can see? Clearly, on the Google search page
How short are meta names meant to be? Google can show a finite number of characters, so it’s very critical that metas be simple, concise, and user-friendly.
SEO professionals know exactly how long a meta should be in most situations, but newcomers mostly use software to decide if the name is feasible or not. These platforms are both third-party and exclusive to a particular platform. Yoast SEO for WordPress is the most popular and used one.
CTR vs SEO: When can you make a sacrifice?
SEO experts sometimes have to make a very difficult decision between simply placing a decent rating on Google and maintaining a high CTR (clickthrough rate).
While metas are meant to increase the CTR, there are other approaches used by experts for merely enticing content.
Nonetheless, due to their lack of compatibility with any kind of text (something that Google favors), these approaches usually come at a decent ranking price on Google.
One of these methods in the Meta title and Meta description is the use of icons and emojis.
Using keywords to your advantage
Without the wrong keywords, there is no such thing as a good SEO technique. But in the document itself, keywords are not only very important, but also crucial in the Meta Title and Meta Description.
Webmasters often fail to include them here, as sometimes keywords can be a little too broad.
Imagine, for starters, you’re writing a cheap electric car post. “Ten cheap electric vehicles in 2019” is one of the phrases you would use. Even though the main text itself may not seem too large, it is nearly half the length of the Meta Name.
How SEO experts do, then, is to make partial keywords fit. A similar comparison for the example we used would be “cheap electric vehicles.” While this marginally reduces the ratings, it seems much more realistic to the listener.