We receive emails, check Facebook and tweets in minutes just to communicate with others. With the proven statistics people spent 10 hours a daily in front of screens. So what should the marketer do to display their ads in the best language way?
Emotional efficacy
The marketing language can be deconstructed into five major elements: Emotional, functional, descriptive, formatting and positioning. The role emotions can play, far more effective than any other language element in driving a response.
Emotion language can be categorize into the following groups:But it is not as simple as finding the emotional angle and sticking to it since it make divisions like bellows; The top three email subject line emotions are: Achievement, Anxiety and Gratitude The top three email body emotions are: Achievement, Luck and Exclusivity
Call to action language (Click Here, Enter Now), around text placement, and even emojis can make a difference for the ads. It’s just more than a feeling.
Symbolism
An innovation of our digital world has been introduce the symbols into smileys, emojis, and other ASCII symbols. These symbols can make a difference if it understand the efficacy. Descriptive Smileys, Graphical Smileys and Ideograms are the top three Formatting categories in year 2016.
The future of words
A few words or symbols can make a huge difference in inspiring consumers to act, no matter what stage of the lifecycle they’re in.
In the near future, UX copywriting may be tailored to each user to make the experience more attractive way. And Alexa, Siri, and other voice interfaces may speak differently. May be we will see entertainment pieces, written in a type of humor that can get you to laugh. More practically, it is easy to imagine website with emotional triggers language that resonates most with any user.