The statistics can astound the power of a video in digital marketing as Facebook eight billion daily video views and on Instagram more than 80% in the year of 2017.
For that reason, here are some tips to make more power in your Facebook and Instagram.
A big driver in video consumption is the shift to mobile viewing. But with that comes our fickle and accelerated mobile viewing habits.
The Facebook video ads recommend times of 15 seconds or shorter for the standalone ads for the news feed.
Remembering the branding in right away
Facebook Team meta-analysis of video marketing data revealed that consumers were 23% more likely to remember a brand if its video ad mentioned the brand in the first three seconds and 13% more likely if the brand was featured around the four-second mark or later.
It still takes razor-sharp copy
Whatever the new technological arrives, the video’s engagement success begins with its title and description. Still people expect the purpose of the video to be as clear and up-front as possible.
When it’s coming to SEO be sure to add the keywords that will place it in front of a relevant audience.
Literature said more than 33,000 Facebook videos and found that certain phrases in titles got way more video views than others:
The above graph breaks down average views on videos with common phrases titles versus how frequently it has been used.
No one’s listening, deal with it
Already in 2016, 85% of Facebook videos were viewed with the sound turned off. Even the Facebook turn on the sound for desktop users in auto-plays videos, many people expect to put their Facebook tab on mute before browsing.
If you just want views, a short, attention-grabbing GIF or a vertical video ad would be ideal. If it’s brand awareness you want, video carousel ads and in-stream video ads should be your go-to. These will spur memory without being too taxing on time. If you aim to get people talking about your video, a more immersive format like a sponsored live or 360 video will attract viewers who are more likely to react to your content.
If you want to adapt for video optimization, follow the above steps to the future of your feed.