Six years ago, designers around the world were hit by the biggest threat: the 5 dollar logo provided by the Fiverr.com. Fiverr is an online marketplace which offers creative services. Starting at 5 dollar service and deliver in shorter time. So why many businesses buying logo design service from Fiverr? It’s just because of its cheap and convenient. But the real question to is, why businesses shouldn’t use Fiverr logo designing?
However, first you need to realize how it’s importance to your business. The logo is your customers’ first impression and the emotional connection between them and your brand. Also it’s the branding of your business because that image reflects from business cards to marketing materials.
The Fiverr logo designers are mostly based on stock image countless brands. They’re a stock image with the business name typed up next to it which will not be a professional logo. Below are few of the logo designs, where companies definitely paid more than 5 dollars to get it.
A good logo should be a professional, unique and long-lasting which you can’t get that from Fiverr.
You Get What You Pay For
You barely spent over a dollar for and get a cold cheeseburger from McDonald’s. But when you go to a good restaurant and order a 30 dollar steak, you end up sending it back just for being slightly the wrong one. When investment comes expectations your 5$ logo will not be good. Your expensive logo, however, can be sent for many revisions as you expect it. You’re paying for a time and quality effort where the design is specific to you, your business, and its goals.
Logo Design Takes Time…and Money
For a quality logo design, you have to pay for it. Researching on your business and your competitors are doing for creating a solution that will work best with you. A professional designer will then spend few hours sketching out multiple concepts like you want.
Plus, the cost of a design isn’t just going toward the designer. It’s going to continue the equipment and software it takes to create that design. Those could include things such as Adobe Illustrator or a Wacom tablet. That’s actually pretty cheap.
Fiverr Didn’t Go To School for Logo Design
Even if you hire someone on Fiverr who aren’t have knowledge to make your logo, they spent few hours to give you a custom logo, and they’d only be making 50 cents an hour. Since 5$ isn’t even enough to cover an hour of work, a Fiverr “designer” may only spend up to 15 minutes on your logo. You really do get what you pay for.
A professional designer, however, would do a research about your business, taking consideration on specific colors and shapes common for your business.
The only reason to ever accede to paying for a Fiverr logo design is if you want something like a school project. But if you ever want what your logo stands out, you’ll capitalize in a quality, professional design.