An emblem is the type of logo that includes text inside of a symbol. It’s a classic look that gives your logo a traditional quality. That’s why you’ll often see them used by schools and government agencies — they make everything feel nice and official.
Emblems are often more detailed than other types of logos and include fine linework and small, detailed imagery. This isn’t a hard and fast rule, however. The Harley Davidson logo is a very simple emblem, with simple sans serif text nested inside a crest.