What is a Press Ad ?

Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. … A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service.

What is the Role of Media in Advertising?

Apart from imparting knowledge and connecting the world, media serves another role: It spreads awareness about products and services, broadcasting the benefits of specific products and services, via advertising. The advertising industry is huge

• Newspaper. Newspaper advertising can promote your business to a wide range of customers. …
• Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. …
• Radio. …
• Television. …
• Directories. …
• Outdoor and transit. …
• Direct mail, catalogues and leaflets. …
• Online.

Why is print ad important?

Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition