Some brands make us feel like since the dawn of time they’ve been around. The likes of Nestle and Heinz are instantly recognizable sport branding and logo styles, and people pick up their products without even knowing about them. It is a degree of consumer confidence to which marketers around the world strive.

The Nutella / Signal mashup above is a good example of how we have been misled by Morshedi. It’s like we’ve gone through the window to an upside-down universe where everything still functions, though nothing makes sense. And let’s be honest, who doesn’t like Nutella’s notion of brushing their teeth?

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