Is there still room for the humble banner ad twenty-five years after its inception?

Immediately after the advertisements and blogs came the commercial banner, a digital advertising phenomenon that has become so popular, it’s practically background noise for most people today. Later in the day, Internet advertising was the origin of the banner and all 300 of its pixels. Technology today, such as artificial intelligence,Programmatic and augmented reality have given rise to a whole new form of advertising and have driven us to automatically switch highly personalized, sensitive and immersive mobile ads.

However, while the banner ad has evolved, it does not have the means to measure it – much to the annoyance of the marketers. The click -through rate (CTR) continues to be the main measure of these ads. And with all the reports, CTRs are abysmal almost every report out there, less than 0.6 per cent.

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