1. Focus on creative.
A common feature of the most popular online storytellers is the use of phone-first, feed-friendly interactive tools that grab and hold focus. And to invest in innovative ties directly to sales. According to Nielsen, 47% of all sales can be traced back to active innovative advertising— the No. 1 

2. Capitalize on key moments.
Timing and significance are of crucial importance. When you say it is almost as important as what you write. Brands that can recognise the right ways to connect — whether it’s sporting event, an award show or breaking news that catches everyone’s attention — have clear advantage.

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