Big and small companies are seeing the need to get more content from search engine users and to get more traffic from search engines. One of the aspects that many businesses ignore is the layout of the website.
Many of the websites you visit have information scattered in a confusing way, and visitors don’t know whether they’re coming or going. If your website structure is lacking, it hurts the user experience of your site and is likely to have more impact on your SEO than you know.
What’s SEO & What’s going on?
SEO stands for search engine optimization and is a practice for Google and other search engines to notice that your content is the best option for your search engine users.
Basically, you’re trying to get the top result in the search engines. There are a lot of things going on, but today we’re going to focus on website structure.
Here are some of the things that go to SEO outside the structure of the website.
* Use Keyword
* Relevant links to your website
* Social signals
* Alt text for images
Why is SEO so important?
You have sales quotas to hit, employees to train, and a million other things to do, why do you have to work on SEO?
Is SEO really that important that it warrants time on your schedule and money from your marketing budget? Simple answer — yes, yes.