Augmented reality (AR) defines for how the new technology influence people on even on dressing, products usage, and the advertising we see on regularly. Still this field is relatively new and doesn’t have much competition.
Usage of AR for Digital Marketing
Companies as Google, Apple, and Microsoft are still in the beginning of exploring the implications of an AR. Coca-Cola did the first experiment by launching a campaign to celebrate the Chinese New Year. Also, the makeup company launched an AR campaign through the Facebook messenger app, which make their customers to play with makeup in a video feed.
Advantages of AR Marketing
This AR technology allows to popular you’re that everyone will remember. It also make a relationship between the consumer and the company leads to more sales for businesses.
Also, applications which allows customers to interact with products before purchasing and exploring the product features from your mobile before arriving in the home means consumers make decisions about their purchases.
Catching Up With Technology
If you could look inside a guest room before you stay, or placing your product into 3D games etc these possibilities are endless. The mobile phones contain a great deal of technology; the companies need to learn how to harness it for digital marketing on the go.
Examples of AR Marketing Campaigns
- BMW i Visualizer
- Ikea Place
- Asian Paints Visualizer
- Abandoning the Laptop
These are changing the way customers how to do shopping by putting them right within your reach. This new form of digital marketing has huge potential and powerful reach for your businesses.