White space, in other words, is the area of the layout left empty. It may not only be around the objects that you place in the layout, but also between and inside them. It’s a kind of breathing room for the item on the website or on the monitor. This determines the limits of objects as well as establishes the necessary connections between them according to Gestalt concepts and constructs powerful visuals.
Negative space in graphic design is often seen in banners, drawings, posters and imaginative lettering: with them, it becomes an active part of visual representation and makes important objects even more articulate. In this issue of D4U Inspiration, we have gathered several examples of innovative logo designs that follow this approach. Enjoy and get inspired by it!