What are the posts for Google?

Google Posts allows you to post short posts on your Google My Business page, which also appears in your local search and listing of Google Maps. Google says 70 percent of local searchers are looking at multiple companies before deciding which one to tackle and these comments are an influential factor.

There are four different types of posts you can publish:

What’s New: announce your latest news or blogs
Event: provide information about an event you’re hosting
Offer: promote any offers you’re running
Product: put the spotlight on a particular product you want to sell more of

Google Posts allows you to post short posts on your Google My Business page, which also appears in your local search and listing of Google Maps. Google says 70 percent of local searchers are looking at multiple companies before deciding which one to tackle and these comments are an influential factor.

What SEO value do Google Posts have?

Google Posts are all about engagement and, while some studies have pointed to minor ranking benefits, the focus should be on genuine interactions with potential customers in your area. When a user clicks on your local listing in Google Search or Maps, they’ll see your posts in addition to all of your business information.

Google Posts allows you to post short posts on your Google My Business page, which also appears in your local search and listing of Google Maps. Google says 70 percent of local searchers are looking at multiple companies before deciding which one to tackle and these comments are an influential factor.

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