First of all, to build a marketing plan, setting goals first is important.
Most people do search online before trusting any product, according to statistics.
Whether you’re a brand or a person, your target audience needs to be clearly identified. If you know who should be targeted, you can’t tell which medium to use, what content to build, and with whom to network.
Sure, you can use all channels of social media to promote yourself or your company, but if you start, you should only use two to three channels of social media.
No matter what niche you pick, the niche must already be played by a few influencers. You will get to know what kind of content your audience wants most by researching and monitoring influencers.